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  • How do you make your customer feel by Rantanen Susanna
    • Influencing customers

    Note to myself: My business is how I make my customer feel

    “My business is how I make my customer feel.” Our business is actually not about the strategies we create, the workshops we facilitate, the content we produce, the marketing or…

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  • Time management for my own content creation @rantanensusanna
    • Content marketing

    How I manage time for my own content creation

    Recently, I have given a lot of thought into how I manage time for my own content creation. As you can notice from the dates, It’s been a while since…

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    • Content marketing
    • Entrepreneurship

    Inside an Entrepreneur’s Social Media Schedule (infograph)

    Ever wonder how an entrepreneur uses their time on social media? I am probably an extreme example, but then again I sell professional services about social media, so I need…

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    • Employer branding
    • Leadership culture

    What’s the difference between an Employer Brand and an Employer Image?

    If you are an employer running a growth business, you surely wonder at some point is there a way to make sure you get the talent your business needs. There is, and…

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  • RantanenSusanna Susanna Rantanen
    • Entrepreneurship
    • Personal branding

    When should you start to think about your employer brand? Tips for getting started.

    When should you start to think about your employer brand as a small business owner? The answer is: the moment you know you will not stay as a one man/woman…

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  • Copyright Susanna Rantanen 2017
    • Content marketing

    How to write copy that sells – 3 basics to improve your copy

    As entrepreneurs we write tons of copy. I love writing and I write all the time – not just marketing or sales collateral, but to organize my thoughts and ideas.…

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  • RantanenSusanna How to storify your job posts
    • Employer branding

    What is storification and how to storify your job posts?

    What is storification and how to storify your job posts? I’m big on stories. In fact, us human beings are all big on stories. As it happens, our brains cannot…

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  • Spot the difference between a cool culture and a strategic culture
    • Employer branding

    Spot the difference between a “cool-culture” and a strategic culture

    Spot the difference between a “cool-culture” and a strategic culture. The other creates value, the other is an expense. I’m a super passionate company culture -person. Culture has eaten me…

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  • How to select customers and when are you big enough to do so
    • Entrepreneurship

    How to select customers and when are you big enough to do so?

    How to select customers and when are you big enough to really do it? Or is it more about being comfortable as an entrepreneur to choose one over another? Many larger…

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  • I'm starting over with this blog
    • Entrepreneurship

    I’m starting over with this blog

    I’m a little bit embarrassed about the shortage of content on this blog. I feel the need to explain. I’m starting over with this blog. This blog used to be…

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Recent Articles

  • Note to myself: My business is how I make my customer feel 22.4.2020
  • How I manage time for my own content creation 22.12.2019
  • Inside an Entrepreneur’s Social Media Schedule (infograph) 25.8.2017
  • What’s the difference between an Employer Brand and an Employer Image? 27.4.2017
  • When should you start to think about your employer brand? Tips for getting started. 23.4.2017

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  • Susanna on My tips on how to formulate a price for your workshop

Categories

  • Content marketing
  • Employer branding
  • Entrepreneurship
  • Influencing customers
  • Leadership culture
  • Personal branding

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@RantanenSusanna on Twitter

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#Entrepreneur #B2BInfluencer #Podcaster #KeyNote #TalentMarketingPro #vaikuttavatyönantajabrändi #magneticemployerbrand #employerbranding 🏦@Emineland

Susanna Rantanen
RantanenSusannaSusanna Rantanen@RantanenSusanna·
10 Feb

Notice how you reach out to your 📲 during idle moments? What a huge opportunity for all marketing! I want to connect it to #employerbranding. Check out this new episode on #BuildingAModernEmployerBrand #podcast ⏱ 15:19 👉🏻 https://buff.ly/3oWclVu #micromoments

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RantanenSusannaSusanna Rantanen@RantanenSusanna·
3 Feb

#curatedcontent comes handy when the infamous writer's block hits you. Learn what #contentcuration is and how to use it in #employerbranding 🔗 https://buff.ly/3ja20nA #podcast ⏱ 27:59 #blogpost #talentmarketing #talentmarketingpro @emineland

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RantanenSusannaSusanna Rantanen@RantanenSusanna·
30 Dec

DREAM about your #employerbrand being truly attractive? Then simply stop acting like the hero! Your talent audience is looking to follow someone who can help THEM to become a hero 🔗 https://buff.ly/3hlwqCg ⏱ 17:51 min #employerbranding @rantanensusanna @emineland #storytelling

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RantanenSusannaSusanna Rantanen@RantanenSusanna·
23 Dec

#Hiring is selling. Your ideal applicant is not going to apply just because you need to hire. Up your chances of success by being more #persuasive in #recruiting.
⏱ 30:12 min 🔗 https://buff.ly/3nIndpZ #eminenpodcast
#talentmarketingpro #employerbranding #talentacquisition

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RantanenSusannaSusanna Rantanen@RantanenSusanna·
25 Nov

So folks, are you using your company #blog in #talentmarketing? #Blogging and #content continue to be consumers' (#talent is one as well) favorite way to get to know a brand. Check out my new #podcast episode on the topic: https://bit.ly/2J8u6Bv #themodernemployerbrandblog

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