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Inside an Entrepreneur’s Social Media Schedule (infograph)
Read MoreEver wonder how an entrepreneur uses their time on social media? I am probably an extreme example, but then again I sell professional services about social media, so I need…
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What’s the difference between an Employer Brand and an Employer Image?
Read MoreIf you are an employer running a growth business, you surely wonder at some point is there a way to make sure you get the talent your business needs. There is, and…
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When should you start to think about your employer brand? Tips for getting started.
Read MoreWhen should you start to think about your employer brand as a small business owner? The answer is: the moment you know you will not stay as a one man/woman…
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How to write copy that sells – 3 basics to improve your copy
Read MoreAs entrepreneurs we write tons of copy. I love writing and I write all the time – not just marketing or sales collateral, but to organize my thoughts and ideas.…
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What is storification and how to storify your job posts?
Read MoreWhat is storification and how to storify your job posts? I’m big on stories. In fact, us human beings are all big on stories. As it happens, our brains cannot…
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Spot the difference between a “cool-culture” and a strategic culture
Read MoreSpot the difference between a “cool-culture” and a strategic culture. The other creates value, the other is an expense. I’m a super passionate company culture -person. Culture has eaten me…
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How to select customers and when are you big enough to do so?
Read MoreHow to select customers and when are you big enough to really do it? Or is it more about being comfortable as an entrepreneur to choose one over another? Many larger…
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I’m starting over with this blog
Read MoreI’m a little bit embarrassed about the shortage of content on this blog. I feel the need to explain. I’m starting over with this blog. This blog used to be…
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Why does one become an entrepreneur? Forced by drive.
Read MoreWhy does one become an entrepreneur? The answer is: out of passion and drive so forcing, you have no other option than just to go for it and hold for…
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Your worth is what your worth is to your customer
Read MoreYour worth to the company is equal to your worth to the customers. It took me years as an entrepreneur to figure this out. I worked in HR for years…
@RantanenSusanna on Twitter
Koulutuspohdintoja syksylle? Minä, @RantanenSusanna, järjestän Helsingissä 12.9. klo 8:30-16 Vaikuttava Työnantajabrändistrategiaan valmentavan työpajan! Vannon, että tämä strategia helpottaa työtäsi employer brandingin parissa. Ja minä olen tukenasi! 👉🏻 https://t.co/3COTxi1S4C
@RantanenSusanna @RantanenLeo Ihailen kampanjassa sitä, että taustalla oli tutkimusta ja faktaa tavoitelluista kohderyhmistä. Ja kohderyhmistä saatu tieto analysoitiin kunnolla, ja järkevät toimenpiteet johdettiin faktapohjalta innovoiden. Todella hyvä esimerkki.
"Ongelmaksi kasvuyrityksille koituu se, että keskitytään aggressiivisesti vain rekrytointiin, kun pitäisi keskittyä työnantajabrändin rakentamiseen ja muista erottuvan aseman vahvistamiseen kilpailukentässä."
@RantanenSusanna
herättelee kasvuyrityksiä 🔥https://t.co/kIOgaqda68
Minne menevät osaajat?
Niihin yrityksiin, joilla on mielenkiintoinen tarina, vahva yrityskulttuuri ja osaajan kupeessa merkityksen tunteen herättänyt missio. 💥
Hei kasvuyrittäjä, kuuntele @RantanenSusanna uusin podcast!
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Mitä siitä tulee, jos työpaikasta irtisanoutuneet päästetään julkisesti avautumaan fiiliksistään vanhaa työnantajaa kohtaan? Lue tästä kahden lähtijän kokemuksista suodattamattomana.
Kiitos juttuideasta @RantanenSusanna !
#avoimuus
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