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Note to myself: My business is how I make my customer feel
Read More“My business is how I make my customer feel.” Our business is actually not about the strategies we create, the workshops we facilitate, the content we produce, the marketing or…
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How I manage time for my own content creation
Read MoreRecently, I have given a lot of thought into how I manage time for my own content creation. As you can notice from the dates, It’s been a while since…
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Inside an Entrepreneur’s Social Media Schedule (infograph)
Read MoreEver wonder how an entrepreneur uses their time on social media? I am probably an extreme example, but then again I sell professional services about social media, so I need…
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What’s the difference between an Employer Brand and an Employer Image?
Read MoreIf you are an employer running a growth business, you surely wonder at some point is there a way to make sure you get the talent your business needs. There is, and…
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When should you start to think about your employer brand? Tips for getting started.
Read MoreWhen should you start to think about your employer brand as a small business owner? The answer is: the moment you know you will not stay as a one man/woman…
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How to write copy that sells – 3 basics to improve your copy
Read MoreAs entrepreneurs we write tons of copy. I love writing and I write all the time – not just marketing or sales collateral, but to organize my thoughts and ideas.…
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What is storification and how to storify your job posts?
Read MoreWhat is storification and how to storify your job posts? I’m big on stories. In fact, us human beings are all big on stories. As it happens, our brains cannot…
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Spot the difference between a “cool-culture” and a strategic culture
Read MoreSpot the difference between a “cool-culture” and a strategic culture. The other creates value, the other is an expense. I’m a super passionate company culture -person. Culture has eaten me…
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How to select customers and when are you big enough to do so?
Read MoreHow to select customers and when are you big enough to really do it? Or is it more about being comfortable as an entrepreneur to choose one over another? Many larger…
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I’m starting over with this blog
Read MoreI’m a little bit embarrassed about the shortage of content on this blog. I feel the need to explain. I’m starting over with this blog. This blog used to be…
@RantanenSusanna on Twitter
Did you know your #recruitmentprofiles are NOT the ideal #targetaudience for your #employerbrand? Master #employerbranding and learn more from this episode of the #buildingamodernemployerbrand #podcast 🔗 https://buff.ly/3jtINyL. Explore all episodes: https://buff.ly/3n4WUeL
Oivia nuo mönkijät. Ei tarvitse lähteä sairaalaan, kun tarkemmat tutkimukset voidaan suorittaa maastossa.#viestintä
Choosing your #employerbrand #targetaudiences is one of the biggest struggles in strategic #employerbranding. In this episode of my Building a Modern Employer Brand podcast, 🔗 https://buff.ly/2Yy3yS6 I explain the 2 common mistakes in targeting & why you need to avoid them.
Vaikuttaminen vaatii joskus rakentavaa provosointia. Kiitos @RantanenSusanna hyvästä keskustelusta.
The 5 key principles in the magnetic 🧲 #employerbranding method by @RantanenSusanna
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