@RantanenSusanna - Storytelling Entrepreneur - How I've built personal, business & employer brand

- Influencing customers
Note to myself: My business is how I make my customer feel

“My business is how I make my customer feel.” Our business is actually not about the strategies we create, the workshops we facilitate, the content we produce, the marketing or…

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- Content marketing
How I manage time for my own content creation

Recently, I have given a lot of thought into how I manage time for my own content creation. As you can notice from the dates, It’s been a while since…

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- Content marketing
- Entrepreneurship
Inside an Entrepreneur’s Social Media Schedule (infograph)

Ever wonder how an entrepreneur uses their time on social media? I am probably an extreme example, but then again I sell professional services about social media, so I need…

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- Employer branding
- Leadership culture
What’s the difference between an Employer Brand and an Employer Image?

If you are an employer running a growth business, you surely wonder at some point is there a way to make sure you get the talent your business needs. There is, and…

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- Entrepreneurship
- Personal branding
When should you start to think about your employer brand? Tips for getting started.

When should you start to think about your employer brand as a small business owner? The answer is: the moment you know you will not stay as a one man/woman…

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- Content marketing
How to write copy that sells – 3 basics to improve your copy

As entrepreneurs we write tons of copy. I love writing and I write all the time – not just marketing or sales collateral, but to organize my thoughts and ideas.…

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- Employer branding
What is storification and how to storify your job posts?

What is storification and how to storify your job posts? I’m big on stories. In fact, us human beings are all big on stories. As it happens, our brains cannot…

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- Employer branding
Spot the difference between a “cool-culture” and a strategic culture

Spot the difference between a “cool-culture” and a strategic culture. The other creates value, the other is an expense. I’m a super passionate company culture -person. Culture has eaten me…

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- Entrepreneurship
How to select customers and when are you big enough to do so?

How to select customers and when are you big enough to really do it? Or is it more about being comfortable as an entrepreneur to choose one over another? Many larger…

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- Entrepreneurship
I’m starting over with this blog

I’m a little bit embarrassed about the shortage of content on this blog. I feel the need to explain. I’m starting over with this blog. This blog used to be…

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